curiosity corner

The Timeless Tradition: Decoding 10:10 on Shop Clocks In the world of retail, there's a curious phenomenon that transcends borders and cultures—the consistent appearance of the time 10:10 on clocks in shops. It's not a cosmic coincidence, but rather a deliberate and strategic choice made by advertisers and retailers. Let's unravel the mystery behind why it's always 10:10 on those ticking timepieces. Symmetry and Aesthetic Appeal Walk into any store, and you're likely to find the hands of the clock perfectly aligned at 10:10. Why this specific time? The answer lies in the aesthetics. The arrangement of clock hands at 10:10 forms a symmetrical and visually pleasing frame for the brand name or logo just below the 12 o'clock position. This creates a balanced and harmonious look, drawing attention to the central features of the clock face. The Smiling Clock Face Imagine a clock as a face, with the hands resembling a smile. By setti

Pujo and fashion are almost synonymous,Durga puja festivities offer the perfect excuse to bring out ethnic wear for women and dress up in all your colourful glory. Whether it’s sticking to traditional looks or expressing our own personal style through some latest fashion trends, there’s no doubt that the grand festivities offer a huge opportunity to dress over the top to our heart’s content! We’re straying away from the classics to bring some modern aesthetic into Durga Puja fashion, all the while sticking to some of the traditional colour palettes.                             SAPTAMI Saptami is when you can get away with an indo-western outfit so we’re embracing the pujo colours with surplice neck tunic in a dramatic, deep red. A muted gold pair of pencil pant are super versatile and we’re matching them with light dangling gold oxidised earrings. Planning to get instafamous? Pair the look with nude heels and don’t forget to add an elegant non conventional watch and a indo