why it's always 10:10 in clocks and watches in shops

The Timeless Tradition: Decoding 10:10 on Shop Clocks

In the world of retail, there's a curious phenomenon that transcends borders and cultures—the consistent appearance of the time 10:10 on clocks in shops. It's not a cosmic coincidence, but rather a deliberate and strategic choice made by advertisers and retailers. Let's unravel the mystery behind why it's always 10:10 on those ticking timepieces.

Symmetry and Aesthetic Appeal

Walk into any store, and you're likely to find the hands of the clock perfectly aligned at 10:10. Why this specific time? The answer lies in the aesthetics. The arrangement of clock hands at 10:10 forms a symmetrical and visually pleasing frame for the brand name or logo just below the 12 o'clock position. This creates a balanced and harmonious look, drawing attention to the central features of the clock face.

The Smiling Clock Face

Imagine a clock as a face, with the hands resembling a smile. By setting the time to 10:10, the clock's hands create a positive and optimistic "smile." This subliminal messaging is designed to evoke feelings of happiness and satisfaction in customers, fostering a positive association with the brand or product.

First Impressions Matter

When customers enter a shop or glance at an advertisement, the first impression is crucial. The use of 10:10 allows for a clear and unobstructed view of the entire clock face, making it easy for customers to read the time and absorb other important information displayed on the clock.

* All the pictures in above blog is creted by my own.

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